Generative AI Consulting
Efficiency with Authenticity
Large language models like ChatGPT and Google Gemini are transforming how businesses communicate. I offer process and policy development, custom GPTs, and coaching to help businesses begin leveraging generative AI as a tool for authentic communication.
In the rush to embrace AI, it's tempting to overrate its capabilities as a writer. Straight out of the box, an LLM is like a talented but inexperienced college freshman. It will churn out bland, repetitive content all day. Unless your brand is going for bland, a human needs to be in the loop.
For years, I have worked with custom GPTs as writing assistants. Like any tool, ChatGPT has quirks that become obvious with experience. With custom instructions, a GPT can be tuned to the client's voice and target audience.
Even with training, ChatGPT rarely outputs a perfectly clean, ready draft. That's where we come in. The writer's task becomes part developmental editor, part writer, part engineer. It's a new way of creating that needs new ways of thinking.
A bit more about what I offer:
Process Development
I work with you to draft clear instructions and guidelines for how to query AI and use its outputs in written content.
Policy Development
I collaborate with your risk management team to develop internal AI policies designed to protect the brand.
Custom GPTs
I develop, deploy, and maintain your library of custom GPTs and monitor the quality of their outputs.
Coaching
I offer one-on-one and team coaching to help clients begin using ChatGPT in their content development.
Why Generative AI?
GenAI is far from being a perfect writer, but when used carefully it offers users an impressive suite of tools.
Adherence to Style
Train your GPT on your style preferences to educe style problems in the GPT's drafts and quickly edit hand-written drafts.
Down-Stream Automation
Use flagship content to rapidly produce short, formulaic content, like emails and social media posts.
Brainstormer!
Stuck? Ask the AI for 20 ideas. Your custom GPT already knows the context, so prompts can be fast.