Editorial Coaching
Learn to Think Like an Editor
Coaching is a key component of my generative AI services. I like to say that using AI to generate content is more an editorial task than a writing one. Most people don't know how an editor approaches a text. With a little instruction, they can improve their outcomes using ChatGPT or any generative AI as a writing assistant.
I offer one-on-one coaching and group sessions in a workshop format.
In 2016 I earned a Certificate in Professional Editing from U.C. Berkeley Extension. I use the skills I gained through the program nearly every day. My quick courses aren't a replacement of a certificate program. What they do is help participants develop an extra sensitivity to language along with a trained editor's voracious doubt.
Topics we'll explore include:
Rules of Style
A brief overview of what style is and the golden rule of editing: when in doubt, look it up.
Common AI Pitfalls
Learn to recognize and correct the subtle signs of generative AI.
Building Full Articles
We'll follow a step-by-step process to use AI to create an article, helping participants develop a sense of the pros and cons of longer-form generated content.
Prompting with Purpose
Learn the kinds of details generative AI needs to reach your target. Quality in, quality out!
Why You Need GenAI Editorial Training
The best AI in the world will never be an artist. Art is a human activity. Communication, even of the technical sort, is an art, which means we can't trust machines to do it for us. That said, we still can benefit from AI tools, provided we know how to use them well.
Avoid Slop
Recognize and fix generic copy before it harms your brand and relationships.
Stay True
Guard the distinctiveness of your brand's voice.
Learn the Tool
If you know why generative AI is a mediocre writer, you'll know how to make it better.