Copywriting
Clear. Concise. Real.
Writing talent is more important than ever before. The arrival of generative AI puts a fresh premium on the human touch.
I combine critical thinking, a trained editor's attention to detail, and creative vision to deliver drafts that are polished and on point. I specialize in expressing complicated ideas in simple, easy-to-digest language. Over the course of my career, I have written hundreds of articles for clients in an eclectic mix of industries: law, tech, industrial supply, manufacturing, financial services, higher education, tax, accounting, and more. I am a skilled interviewer who comes prepared.
I have been passionate about writing since I learned how to hold a pencil. From the no-nonsense drills of my brilliant fifth grade teacher, Mrs. Winston, to the precision insights of writing coaches at Cornell University, to the clarifying furnace of law school, I've been fortunate to learn from people who share my passion. As any writer will tell you, nothing beats experience. In my career in content marketing, I have successfully delivered written content for a broad range of projects. Visit my portfolio page for examples.
Here are some of my core areas of expertise:
Articles & Blog Posts
Cohesive, clean drafts tailored to the target audience and tuned to SEO goals. Thought leadership, marketing, press releases, and much more.
Email & Social Media Campaigns
Plan and execute high-impact outreach campaigns engineered with today's best practices.
Internal Communications
Internal branding matters more than ever. Educate, uplift, and excite your team.
Crisis Management
Take advantage of my legal background to convey clear, careful messages that prioritze risk management without sacrificing authenticity.
The Three Hallmarks of Great Writing
Professional writing involves a commitment to craft along with a willingness to take calculated creative risks. My approach to writing is grounded these core principles.
Humility to Learn
Recognize the limits of your own understanding and embrace opportunities to learn from experts.
Precision
Choose words with purpose. Edit with aggression.
Imagination
Learn to take the creative leap to step into another person's shoes, regardless of industry.