Editing

Writing with generative AI is like riding at the back of the bus. You get where you’re going, but you have no clue how you got there. To avoid shutting down your brain, you need to learn how to think like an editor.

Using generative AI to develop marketing content is primarily an editorial task—and not always a simple one. If you’ve spent much time with AI, you’ve probably seen numerous cases of nonsense and hyperbole. These things are easy to catch, but they aren’t the only troubles with generative AI as a copywriting tool.